Barack Obamas Erfolg basiert maßgeblich auf neuen Methoden des Word-of-Mouth-Marketings, mit dem er seine Kampagne in die Gesellschaft trägt. Die Grundidee: Mach Deine Unterstützer zu Botschaftern! Eine seiner loyalsten Anhängergruppen sind Jungwähler, die Obama nun auf eine ganz besondere Weise im Sinne der Kampagne einzusetzen versucht. Per E-Mail werden sie aufgefordert, die Debatte über Barack Obama an den heimischen Küchentisch zu tragen. Ein Gratis-Manual für das Gespräch mit den Eltern gibt es gratis dazu.

Dear Maik,
If your family isn't already supporting Barack, it's time for you to have "The Talk."
With so many rumors and misperceptions out there, it's incredibly important that you sit down with parents or other family members. Tell them who Barack is, what he stands for, and why you're supporting him.
You may be the only person who can convince them.
But it can be difficult to bring up the subject, so here are a few tips:
• Send an email. You can scroll down for some talking points, but feel free to add your personal touch.
• Breaking the ice can be hard. Start by asking if they saw the debate on Tuesday and what they thought about it.
• Have some information handy. We have one-page summaries of Barack's positions on various issues. Look for the issues you know are important to your family.
• Share Barack's speech from the Democratic National Convention or Meet Barack, a video about who Barack Obama is, where he comes from, and what his values are.
Kinder erziehen ihre Eltern. Ein interessantes Konzept!
Kommentare
Ansicht der Kommentare: (Linear | Verschachtelt)
Kommentar schreiben